Or, in this case, the moron owns the bar, the Spokane Downtown Daiquiri Factory. Lord, where to even begin with this one. The SDDF opened on February 1, a mere nine days ago, what could they have possibly done to wind up in papers from coast-to-coast in the US and all over the internet? The owner is a...moron doesn't even begin to cover it.
The controversy started before the bar even opened when a preview of the drink menu was posted on its Facebook page (that link will take you to klxy.com's coverage). One of the drinks on offer is called Date Grape Kool-Aid. Let that sink in for a second. What marketing genius thought of that? Apparently the answer to that is owner Jamie Pendelton, who is defending his drink's name and accusing everyone who's offended of "trying to take it out of context." Uh, there's another context?
So they opened February 1 and there have thus far been three peaceful protests. Mr. Pendelton apparently also owns Spokane radio station 104.5 JAMZ which in the last week has lost four advertisers, including national chain Buffalo Wild Wings. Now so far this guy is just a tone-deaf jackass, but his moment of transcendence into moron is coming in the form of The Kool-Aid Man. Kraft is said to be "appalled" that their brand and trademark is being used to trivialize sexual violence. Normally I think it's ridiculous when multi-billion dollar, multi-national companies get uptight about what small market entrepreneurs are doing but in this case I think I have to make an exception. Kraft's lawyers are "looking into it." Oh, yeah.