You know that scene in Jurassic Park where they go into the gift shop and you see all of the movie tie-ins for the first time: the backpacks, the books, the pencil cases. It's a really smart, self-aware bit and it's one of my favorite parts of the movie. Marketers ultimately don't really bother me because I know they're just doing their jobs. So why is Hobbit instant coffee leaving such a bad taste in my mouth?
It's because of this.
|Courtesy Rolling Stone, who may or may not still suck.|
So what does this have to do with The Hobbit and its mighty marketing machine? Not much and that's not really my concern. What bugs me is how it might affect the DIYness of the RAniverse. We've really never had slick consumable stuff thrown at us before so we made our own and what we've made has been pretty awesome. What's more the stuff that we've made has been wholehearted, born out of fondness for our subject and each other rather than the desire to make a buck. That kind of wholeheartedness is an important ingredient in creativity but what happens when the snark hits? When someone who doesn't get us -- or worse someone who holds us in contempt -- decides we're ripe for exploitation? When they try to use us to embarrass him? You may have to forgive my cynicism on that last one, but it's happened before.
I'm probably taking it too seriously. I heard this song this morning and it just set me adrift a little bit. What do you think? Comments are open.